Macsa Launches Crystal FontMacsa Laser has launched its unique Crystal Font for better code readability in the beverage industry Macsa Crystal Font Due to the increased competitiveness of the drinks market, companies have developed different marketing strategies to ensure growth and subsistence. Unbeknown to many, laser coding can often be integral to these strategies. Brand recognition is essential and at the heart of these marketing strategies, and this often derives from the design and packaging of products. This is illustrated in new packaging formats recently developed, such as the new 50cl bottles, sports caps, 2 litre bottles and special edition bottles for major events Aesthetics is therefore extremely important within the drinks sector, hence why many companies now favour laser coding their products. Acknowledging this, Macsa Laser has developed a unique Crystal Font which offers better code readability on PET than any other laser system currently available. In addition, Macsa Lasers are specifically designed to withstand cold-fill conditions, enabling codes be easily applied to wet containers. The above features also contribute to the increased reliability of Macsa Laser coders, which substantially reduces the amount of downtime experienced. Due to drinks and bottling lines being high speed and high volume, downtime is extremely costly, hence why Macsa Lasers are widely used by market leaders within the drinks sector worldwide. |
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